Comparative Title Guidlines
Most buyers these days will not consider a new title without seeing a comparative title along with it. Buyers use the comparative title to inform them about how well books similar to your new title have done, and draw a conslusion on how much to buy. Here are some guidelines on how the select the most effective comparative title to maximize sales of your new titles:
- Choose a comparison book, or books, from the same genre as your new title, same series, or by the same author that sold well.
- The comparative title must have sold well the month before release, the month of release, and the month after release.
- The comparative title must be in the same price range as your new title.
- Comparative titles must not be published more than 3 years before your new title.
- The comparative title should ideally be placed next to your new title in both your catalog and tip sheet.
News & Events
Mike Shatzkin, who is always informative as well as entertaining opened the annual BISG Making Information Pay seminar with some results from the survey they sent out to publishing professionals.
62% say Twitter is a fad, soon to pass
More than 28% say the same about crowdsourcing
75% say that marketing becomes more about digital marketing, web analytics [...]
Publishers Weekly has been acquired by PWxyz, LLC, a newly formed company headed by one-time PW publisher George Slowik.
The acquisition includes the Web site Publishersweekly.com and Publishers Weekly Show Daily. The new company will retain all of PW’s editorial, art, and advertising employees and the magazine will remain headquartered in New York City. Cevin Bryerman [...]