Book advertising is a great way to maximize sales. Find out which publications to advertise in, how much it will cost, and what the specifications for ad production are:
News & Events- Interesting Read on one of the bigger publishing companies November 19, 2015http://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/68492-six-months-sales-up-at-bloomsbury-but-earnings-dip.html
- Some more stats on self publishing November 14, 2015http://www.digitalbookworld.com/2014/self-publishing-maturing-up-17-last-year-in-the-u-s/
- Interesting Read on one of the bigger publishing companies November 19, 2015