Book Advertising
Book advertising is a great way to maximize sales. Find out which publications to advertise in, how much it will cost, and what the specifications for ad production are:
News & Events
Mike Shatzkin, who is always informative as well as entertaining opened the annual BISG Making Information Pay seminar with some results from the survey they sent out to publishing professionals.
62% say Twitter is a fad, soon to pass
More than 28% say the same about crowdsourcing
75% say that marketing becomes more about digital marketing, web analytics [...]
Publishers Weekly has been acquired by PWxyz, LLC, a newly formed company headed by one-time PW publisher George Slowik.
The acquisition includes the Web site Publishersweekly.com and Publishers Weekly Show Daily. The new company will retain all of PW’s editorial, art, and advertising employees and the magazine will remain headquartered in New York City. Cevin Bryerman [...]
