Blog

62% say Twitter is a Fad - Huh?

May 10th, 2010
Mike Shatzkin, who is always informative as well as entertaining opened the annual BISG Making Information Pay seminar with some results from the survey they sent out to publishing professionals.
62% say Twitter is a fad, soon to pass
More than 28% say the same about crowdsourcing
75% say that marketing becomes more about digital marketing, web analytics and publishing in vertical niches.
What was interesting to me was that he says that Big publishers will only employ marketing for single titles and megabooks. no great surprise here - which makes self-publishing more than a viable option these days.
My new company - Books to Market -
just launched. hope you will check out the website.

bookstomarketnow.com

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B&N “moves in with Lynch” Names him CEO

March 19th, 2010

In a surprise move, Barnes & Noble named William Lynch, president of the company’s Web division, as chief executive, replacing Steve Riggio, who will remain as vice chairman.

William Lynch

Some industry analysts were surprised that Mr. Lynch had been promoted so soon. It is “the corporate succession equivalent of moving in with someone a week after the first date,” said Michael Norris, senior analyst at Simba Information, which provides research and advice to publishers.

In a statement, Len Riggio said: “Given the dynamic nature of the book industry, William is uniquely qualified to lead the company’s transition to multichannel distribution and drive the continuing expansion of our e-commerce platform, eBooks and other digital content and products.”
When you look at the book market, physical books will continue to be the dominant format that consumers buy — they value having the object,” Lynch told Reuters in an interview, though he said that attachment was weaker for the mass market paperbacks segment.

The company, which has 723 general retail bookstores and operates 639 outlets through its college bookstore subsidiary, is unlikely to open new locations. Mr. Riggio said that in the next two years, “the net number of stores will not change much.” After that, he said, “we will have to see.”

This is a bold move for B&N as Lynch is the first person outside of the Riggio family to be named CEO since Len Riggio bought B&N in 1971.  I am glad Lynch acknowledges that print is still the dominant form. While e-book sales are increasing exponetially print books still remain the lion’s share of a publisher’s’sales.

Publishing Conferences of Note