Why Building an Email List is Important for Your Book Marketing

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Building an marketing email list for both authors and publishers is a great help in targeting specific readers. In this inexpensive digital marketing method, readers are provided with free content to easily download such as sample chapters, prequels, or previews in exchange for their emails. The email subscribers are then followed up with promotional emails in order to convert them into buyers.

Using this effective and proven marketing system, authors like John Locke and Nick Stephenson were able to sell millions of books to their targeted readers. In his “How I Sold 1 Million eBooks in 5 Months” webinar, Mr. Locke tells how he was able to sell his books by targeting his readers by building his own email list. Building the email list is not easy but it well pays off in the long run.

It’s not surprising to hear that readers are indifferent towards new authors at a time where about a million books, including self-published, are published each year in US alone. Out of these titles, more than 99 percent never see the light of the day. In this scenario, ‘hope marketing’ is simply not going to work, and thus building the email list has turned out to be one of the best tools to target right readers. If used correctly, email marketing can be up to 10 times better than using social media to connect with your audience.

Read more about email marketing at Book Business Mag.