Writing blogs—whether on Tumblr, Medium, WordPress, or any other platforms—is one of the most crucial tools for an author to reach to their specific audience and drive traffic to their product site.
But, it’s just as important to make your blog discoverable so it reaches its targeted audience.
To optimize your blog article with keywords, first of all you need to have a clear idea about your targeted readers’ buying behaviors. You need to find out what contents they are looking for and what specific keywords they would use to find your book. An understanding of your audience is crucial in helping you choose specific keywords to include in your blog.
Specific types of keywords are called ‘long-tail’ keywords and Amazon makes 57 percent of sales from long-tail keywords. The use of long-tail keywords makes your blog article more discoverable and so you will be able to reach specific readers who are looking for books using keywords associated with your book’s contents and categories.
The areas of the blog article where you should use these specific keywords are the blog headline, body of text, metadescription, and even in the URL page of your blog article or website. When using keywords (preferably long-tail keywords) in the blog headline, you have to make sure that it is within the first 65 characters of the headline for a 100 percent visibility so it can appear on Google’s search engine results pages (SERPs).
The use of as much as 2 percent of keywords in your total blog text is considered reasonable. You can use Google Keyword Planner and other tools to check the relevancy and competitiveness of the specific and long-tail keywords for your blog article.
For more ideas, check out the linked articles: