The era of digital disruption in publishing is over and now begins a new age: an age of book discovery! For both publishers and authors, getting books discovered on the internet is more important than publishing itself. The major responsibilities of book publishing have now shifted into marketing, distribution, and more importantly, discovery.
It’s very common for most books to get lost in the crowd of the hundreds of thousands published each year worldwide. For this, we need innovative marketing and book discovery efforts. One of the major challenges of marketing has always been making books discoverable in internet searches.
To work through this challenge, publishers have started to zero in on making books discoverable with the help of optimized keywords and search terms. For instance, Kadaxis and Firebrand Technologies have been collaborating on a keyword optimization project with an aim of increasing sales for midlist titles by strategically selecting keywords.
For more details on improving book discovery and workflow efficiency for 2017, visit Publisher’s Weekly.