Category: Blog
-
Audiobook Sales Increased in 2017
Audiobooks have been reigning for a while now in the publishing industry as the new popular trend. Despite having been around for a while now, the sales boom does not seem to be slowing down any time soon as the sales numbers have just come out for the first quarter of the year and they have gone up.…
-
Amazon Opens Another Store in NYC
Amazon has opened another store in New York City, its second in the city after its first was opened a few months back and its eleventh store total nationwide. Unique to the 34th Street location is a café inside the bookstore where customers can conveniently grab a coffee or snack while shopping. Amazon plans to unveil…
-
Book Discovery: a Marketing Challenge for Authors and Publishers
The era of digital disruption in publishing is over and now begins a new age: an age of book discovery! For both publishers and authors, getting books discovered on the internet is more important than publishing itself. The major responsibilities of book publishing have now shifted into marketing, distribution, and more importantly, discovery. It’s very common…
-
The Power of Long-Tail Keywords in Author Blogs: How to Optimize Your Blog for Search Engines with Specific Keywords
Writing blogs—whether on Tumblr, Medium, WordPress, or any other platforms—is one of the most crucial tools for an author to reach to their specific audience and drive traffic to their product site. But, it’s just as important to make your blog discoverable so it reaches its targeted audience. To optimize your blog article with keywords,…
-
The Power of Keywords: How to Make Your Book Discoverable on Amazon with Keywords
You wrote a book with months or even years of time and energy, but what if your book got lost into the pool of hundreds of thousands of books published each year? It would be a bad nightmare for every author! But wait . . .! You can make your book discoverable on Amazon—the number…
-
Why Building an Email List is Important for Your Book Marketing
Building an marketing email list for both authors and publishers is a great help in targeting specific readers. In this inexpensive digital marketing method, readers are provided with free content to easily download such as sample chapters, prequels, or previews in exchange for their emails. The email subscribers are then followed up with promotional emails in order to…