Building an marketing email list for both authors and publishers is a great help in targeting specific readers. In this inexpensive digital marketing method, readers are provided with free content to easily download such as sample chapters, prequels, or previews in exchange for their emails. The email subscribers are then followed up with promotional emails in order to […]

The world’s largest online retailer Amazon has over 90 million visitors per month. It also has the lion’s share of the book business, both in print and digital. Though Amazon introduced its marketing platform through the Author Central Page, many independent authors have yet to discover this wonderful marketing tool. By using this tool, authors can effectively promote […]